Ongoing · Passion project
Jadeite
A Dubai-inspired premium activewear brand positioned at the intersection of performance, style and wellness. Started in Grade 10 and still in build.
Developed the brand identity, value proposition, target market and positioning, then built the preliminary business model, financial framework, pricing strategy, go-to-market and marketing plans while exploring product development, sourcing and digital marketing.
Brand identityBusiness modelFinancial frameworkPricing strategyGo-to-marketSourcingDigital marketing